• AI Logs
  • Posts
  • Eyes turn to Apple's WWDC as Tim Cook launches Apple Intelligence, Nvidia emerges as second-largest company in the world

Eyes turn to Apple's WWDC as Tim Cook launches Apple Intelligence, Nvidia emerges as second-largest company in the world

Plus: An AI tool that can generate two-minute-long videos

In Coordination with IE Academy

Subscribe now to get notified every time IE Academy releases the latest courses in engineering.

From artificial intelligence to electrical engineering, you can get workshops from experts and have access to live classes with real-time interaction.

Remember how we promised you all the juicy AI updates from the Apple WWDC in our last newsletter? Well, let’s get right into what Apple's been cooking without wasting any time. Buckle up, techies (and non-techies, we don’t discriminate) 🍏🤖.

First things first. One hour into watching the event, there was no mention of AI. They mentioned integrating machine learning into their products a few times (a lot of AI stuff was not called AI).

But whoever made the call to stack all AI-related announcements for the second half of the event, I’d like to have a word… Apple was just following its philosophy: Do you want it fast, or do you want it right?

At the 64th minute, Tim Cook unveiled ‘Apple Intelligence’ (a play on AI), a personal intelligence system that will be integrated into iPhones featuring the A17 Pro chip—iPhone 15 Pro and iPhone 15 Pro Max—and iPads and Macs with M1, M2, M3, and M4 chips.

Looking at my iPhone 13 Pro and a MacBook Air from the days of yore, I couldn't help but feel a pang of disappointment.

Apple Intelligence will be able to handle tasks for you across apps. It can manage your notifications, write things for you automatically, and even summarize text in your mail and other apps. It’s the run-of-the-mill AI stuff that we have seen Microsoft, OpenAI, and Google do for the last two years.

Other than that, we are also getting Siri 2.0, which will also be able to do a bunch of AI stuff, like combing through your data and performing your tasks for you. And that's pretty much what we expect AI to do anyway.

But here’s the big news: Apple is integrating Siri with ChatGPT. And Siri will also moonlight as a chatbot. So, Apple is doing the opposite of what OpenAI did. Turn a voice assistant model into a chatbot.

You can just say, "Add this address to the contact card," and Siri will do just that. But if you want Siri to take ChatGPT’s help, it will first request your permission before engaging the chatbot.

Regardless of the idea of asking for permission first, this raises questions about maintaining user privacy. They did address many concerns and reiterated that they are, indeed, very, very serious about maintaining your privacy, but they stayed mum when it came to ChatGPT.

Apple is pitching its AI with a clever twist: it's aware of your personal data but doesn’t collect it. Can we trust that? The answer lies in their introduction of Private Cloud Compute, which will provide your Apple product with the extra muscle needed to complete hefty tasks which require more compute.

Sending your tasks to cloud servers, even private ones, means your data travels over the internet. This opens the door to potential risks like spying, hacking, and the data-driven business models of Silicon Valley.

Once again, and most importantly, Apple DOES NOT mention how this data will be protected with ChatGPT being integrated deep into iOS18. OpenAI, for reasons 1, 2, and 3, doesn’t exactly incite a lot of trust. Like many others with questions that need answering, the owner of xAI, Elon Musk, felt the same way and, in his own special way, took it a step further.

He said he would ban Apple devices at all his companies if Apple proceeded with integrating ChatGPT at the operating system level. He also said that people visiting his company will have to check their Apple devices at the door, which then “will be stored in a Faraday cage.” Wow!

And then he said more… with a picture.

In other news…

Another event, Computex 2024 in Taipei, with the theme ‘Connecting AI,’ came and went. Intel and AMD rolled out new chips packed with generative AI power for everyday users and businesses. Qualcomm wowed with its latest Snapdragon X series laptops, and Nvidia teased exciting new AI accelerators for the next wave of AI servers and LLMs.

In good news for Nvidia and bad news for Apple, the former has overtaken the latter to lead the AI revolution. That’s right. The world’s biggest semiconductor company has now become the world’s second-largest. Apple has now assumed the third place.

Apple's shares also decreased by 1.9% on the day of the WWDC keynote compared to the previous day's closing price. However, Nvidia is a more valuable company than before because of the surge in AI demand over the past two years.

It’s a big change in the tech world. Nvidia has grown by 3,315% in the last five years and has dethroned Apple, which has been at the top of Silicon Valley since the first iPhone in 2007.

This also makes Jensen Huang the 13th richest person on the planet. Mark Zuckerberg once described him as “Taylor Swift, but for tech,” which is true because Huang can’t sing, as is evident in this video.

And then, surprisingly, Rafael Nadal, who is almost always in the news for tennis, is serving some serious sass off the court. He recently declared himself the gatekeeper of his Instagram posts, warning Meta and other big tech companies not to use them for AI training. He even called on Instagram to ditch its AI program entirely.

Nadal's clapback came after AI-Nadal boasted about his reign at Roland Garros and took a swipe at Djokovic, labeling him a "man-child" while claiming tennis divinity for himself.

Moving from the center court to the runway, we have an AI beauty pageant for the very first time. The showdown of beauty and AI brains is called Miss AI and has the top 10 contestants—all AI models. The list will be narrowed down to the top three finalists by the end of June.

Also in the news for most of the last week was the world's strongest iron-based superconducting magnet created using AI. This could mean cheaper MRI machines and better electric transport in the future. You can read more about it here.

Did a friend forward this e-mail to you?

IE+ SUPPORT INTERESTING ENGINEERING
Invest In Science And Engineering

Enjoy exclusive access to the forefront of AI content, highlighting trends and news that shape the future. Join a community passionate about AI, delve into the latest AI breakthroughs, and be informed with our AI-focused weekly premium newsletters. With IE+, AI reporting goes beyond the ordinary - and it is Ad-Free.

NEWS

MUST-READ

Users will be able to tap into OpenAI’s ChatGPT using Siri when needed. It was also made clear that access will be based on the user’s preference and needs.

Siri will first ask permission from the user to share queries with ChatGPT, and upon confirmation, it will provide the replies given by the OpenAI chatbot.

Access to ChatGPT will be free and will not require creating an account. The ChatGPT integration will happen later this year.

AI PICTURE OF THE WEEK

Source: @ultrabrilliant/X

What caught social media attention was an AI-generated thumbnail for the movie 12 Angry Men on Prime Video. An X user, Andy Kelly, flagged it. The picture looked nothing like a scene from the classic 1957 legal drama—more like an AI gone wild. The background faces were a bizarre mix of smeared features warped beyond recognition, and the original actors could not be seen.

“Absolutely incredible that this is on the front page of a major streaming platform. We have truly entered the era of AI slop,” wrote Kelly on X.

Another user commented, “Why did they even do this? Why not use a still from the movie?”

TUTORIAL

Using ‘KlingAI’, the latest AI offering on the market

As per the internet, the Sora-killer is here.

Text-to-video AI model Sora made headlines for days when OpenAI let the world know of its existence and capabilities. However, another similar model called Kling AI is being touted as the next big thing and will purportedly make you go, “Sora who?”

Kling AI was developed by Chinese company Kuaishou (TikTok's biggest rival). It can create videos up to two minutes long in 1080p resolution at 30 frames per second, a big leap ahead of Pika and RunwayML, which can create videos of only a few seconds each.

We aren’t saying that the videos being shared online are ready for prime time, but they look real enough. Once generative AI figures out humans only have five fingers or can make Will Smith eat spaghetti, it’s over for us all. Check out the video created using Kling AI for yourself.

So, how can you access Kling AI? Well, that’s a bit of a bummer because for now, you can’t. Well, at least not immediately. For now, it’s only available to invited beta testers and users in China through the Kwaiying (KwaiCut) app as a demo. But the good news is that loads of users have already been granted access and are generating videos with it.

What You'll Need:

  • You need to download their app called 快影 (Kwaiying), designed for video editing

  • You will have to sign up, which requires a Chinese phone number

Note: The app interface is in Chinese, so you might need a translation tool.

Request Access via the Mobile App

  • Navigate to the “Clip” section in the left menu and find “AI Creation.” If “Kling AI Vision” is available, proceed to activate it.

  • Click on the banner with the panda. Complete the three onboarding steps:

  1. Specify your role

  2. State the purpose of using Kling AI

  3. Enter your mobile number (only Chinese numbers are accepted) and your Kuaishou ID

  • Create a Kuaishou Account

  1. Download the Kuaishou App (Kwai)

  2. Log In or Register

  3. Tap “Log In” and choose “Alternative Login Methods.”

  4. Register using your mobile number or social media account.

  5. Find Your Kuaishou ID

  6. Go to your profile to find and copy your Kuaishou ID number.

By following these steps, you can access and use the Kling AI video creation tool.

Request Access Using Email

If you can't access Kling AI in the app or don't have a Chinese mobile number, you can request access via email:

  1. Email [email protected].

  2. Mention why you want to be a beta tester and provide your profile details.

Source for the tutorial: AI-Q

Kling is still under development, and its functionalities might evolve over time. Look out for updates and new features.

Hopefully, the company will do a broader release and let us all have a go at it. However, when making text-to-video tools publicly available, we face three main problems: determining the ownership of AI-generated content, the risk of deep fakes causing misinformation, and the potential job displacement in video production. Kuaishou will need to address these issues.

Additional Reads


🚨 The Blueprint: IE's daily engineering, science & tech bulletin.

⚙️ Mechanical:Explore the wonders of mechanical engineering.

🛩️ Aerospace: The latest on propulsion, satellites, aeronautics, and more.

🧑‍🔧 Engineer Pros: For expert advice on engineering careers intelligence.

🎬 IE Originals:Weekly round-up of our best science, tech & engineering videos.

🟩 Sustainability: Uncover green innovations and the latest trends shaping a sustainable future for the tech industry.

Electrical: From AI to smart grids, our newsletter energizes you on emerging tech.

🎓 IE Academy: Master your field and take your career to the next level with IE Academy


Want to share your feedback? [email protected]